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HBO Real Sports recently aired a profile of one of America’s great entrepreneurs: the late President of NFL Films, Steve Sabol. Sabol and his father, Ed, grew NFL films from a $3,000 Hail [...]

1) Inside the Israeli military’s social media squad (Fast Company) — A representative for the Israeli Defense Forces discusses why a violent Mideast conflict needs to be on Twitter, [...]

At Campfire, we are big believers in the power of story to move public opinion.  Here are some thoughts on how to tell a great story by one of the world’s best storytellers: filmmaker Ken [...]

We’re starting a new series here at the Tinder Box: The Storytelling All Stars – a periodic look at companies that strengthen their brands and sales through storytelling.  We’ll [...]

We at Campfire are big believers in the power of story-telling to move public opinion in your company’s favor.  In that spirit, invest 15 minutes in this great presentation by Caroline [...]

1) Using stories to persuade (Harvard Business Review) — Author John Baldoni writes that if you need to make an argument about an issue about which you feel very strongly, don’t use [...]