Month: March 2012

By Campfire Communications

In insights, media relations, message development, morning embers, online advertising, political communications, Storytelling

Posted March 22, 2012

Morning embers: Obama, the GOP budget and when to ignore your PR team

1) For web traffic, it’s Obama in a landslide (The New York Times) — Political campaigns might be using sophisticated techniques to attract potential voters to their Web sites, [...]

By Campfire Communications

In insights, message development, online advertising, political communications

Posted March 20, 2012

Petroleum industry ramps up gas price messaging

A spike in gas prices isn’t great for the consumer, but it’s not discouraging the oil and gas industry from spending big to get its message out. The American Petroleum Institute has [...]

By Campfire Communications

In corporate reputation, insights, morning embers, online advertising, social media, Storytelling

Posted March 8, 2012

Morning embers: Joseph Kony, Pixar and the future of newspaper advertising

1) #StopKony: The viral video that sparked a broader debate (Tech President) — A viral marketing campaign targeted at Lord’s Resistance Army leader Joseph Kony – called [...]

By Campfire Communications

In insights, media relations, message development, political communications

Posted March 2, 2012

Campfire featured in The Washington Business Journal

I co-authored a guest commentary in today’s Washington Business Journal with fellow small business owner Brad Wills. Our column explores how entrepreneurship would suffer in Maryland under [...]