In corporate reputation, crisis communications, insights, media relations, morning embers, social media

1)  Mormons are using the web to influence Church’s image (The Washington Post) — In the age of the Internet, the Church of Jesus Christ of Latter-day Saints has found a way to dominate what is arguably today’s most important information source: the search engine.

2)  Airline scandal response misses opportunity (Harvard Business Review) — Author James Allworth writes that the only way Cathay Pacific Airlines can overcome its current PR crisis is with a little sense of humor.

3)  The 10 Commandments of media outreach (PR Daily) — The author writes that dramatic the reduction in newsroom staffs puts increased pressure on PR pros to make every story pitch count.

4)  Drug companies close Facebook pages as Walls open (The Washington Post) — As Facebook gradually opened pharmaceutical industry pages to public commenting last week, several drug companies moved offline to avoid potential risks.