Archives

1) Are you refined enough to like Grey Poupon on Facebook? (Ad Age) — Usually, brands want as many fans as they can get on Facebook. But Grey Poupon mustard is trying to mark itself as [...]

Here’s a look at the issues that had America talking the most on Facebook in 2011. Facebook also released new data this week on the fastest growing brands and the most popular entertainers [...]

1)  Is newsjacking a legitimate tactic? (Duct Tape Marketing) — A new book explores the emerging concept of newsjacking, or how to inject your company in to breaking news stories.  The real [...]

1) Why startups should pay attention to Herman Cain’s 9-9-9 plan (Both Sides of the Table) — Serial entrepreneur Mark Suster outlines five communications lessons startups can learn [...]

1)  The McRib’s magic marketing sauce (Inc. Magazine) —   McDonald’s brought back its McRib sandwich this week – but only for a limited time. What can a boneless BBQ pork [...]

Starbucks this week gave us a good case study in how a company can use social media in times of duress to engage their customers and protect their own reputation in the process. On Monday, [...]

Recently we blogged about how the U.S. Navy has embraced social media to help influence public opinion.  Now the U.S. Marine Corps is doing the same. The Marine Corps last week issued the first [...]

1)  Mormons are using the web to influence Church’s image (The Washington Post) — In the age of the Internet, the Church of Jesus Christ of Latter-day Saints has found a way to [...]

Back in the Spring we blogged about the nuclear energy industry’s tepid online response to Japan’s nuclear disaster.  We were puzzled by the absence of  industry-sponsored search [...]

1) Assessing a new landscape in journalism (Pew Research) — As traditional newsrooms have shrunk, Pew Research says a group of institutions and funders motivated by something other [...]