Tag: PR Daily

In corporate reputation, insights, media relations, morning embers, social media

Posted November 14, 2011

Morning embers: Newsjacking, social media laggards, and Google’s top secret lab

1) Is newsjacking a legitimate tactic? (Duct Tape Marketing) — A new book explores the emerging concept of newsjacking, or how to inject your company in to breaking news stories. The real [...]

By Campfire Communications

In corporate reputation, insights, morning embers, social media

Posted October 28, 2011

Morning embers: The McRib, the White House, and socializing customer service

1) The McRib’s magic marketing sauce (Inc. Magazine) — McDonald’s brought back its McRib sandwich this week – but only for a limited time. What can a boneless BBQ pork [...]

By Campfire Communications

In corporate reputation, crisis communications, insights, media relations, morning embers, social media

Posted August 23, 2011

Morning embers: Mormons on the web, airline scandals, and the 10 Commandments of media outreach

1) Mormons are using the web to influence Church’s image (The Washington Post) — In the age of the Internet, the Church of Jesus Christ of Latter-day Saints has found a way to [...]

By Campfire Communications

In insights, message development, morning embers, political communications, social media

Posted August 3, 2011

Morning embers: Don Draper, Raj the cabbie, and the greatest ad campaigns of all time

1) The best and worst ad campaigns of all time (The Atlantic) — What’s in a slogan? Author Nigel Hollis says it’s one part elegant phrasing, two parts brand positioning, and a [...]

By Campfire Communications

In corporate reputation, crisis communications, insights, morning embers, social media

Posted July 22, 2011

Morning embers: Engaging bloggers, creative ideas, and your inevitable digital crisis

1) Nine ways to engage bloggers (Jonathan Rick) — If you can pitch a reporter, producer, or booker, you can pitch a blogger. After all, bloggers are just people—susceptible to the [...]

By Campfire Communications

In crisis communications, insights, morning embers, social media

Posted July 5, 2011

Morning embers: The White House, the Pope, and how to combat The New York Times

1) White House considers new social media avenues (National Journal) — White House communications staffers are investigating social media sites beyond Facebook and Twitter in an effort to [...]