In insights, message development, morning embers, online advertising, search advertising, Storytelling

1) The FBI’s new ad campaign (Wall Street Journal) — The notoriously secretive FBI has turned to an uncharacteristic tactic to combat corporate espionage: a comprehensive advertising campaign.

2) Four characteristics of effective communicators (Intentional Leadership) — CEO Michael Hyatt writes that 75 percent of the people leave a presentation with no idea what the point of the message was.  Hyatt says his experience has taught him that the best communicators share four key characteristics.

3) How consumers find their neighborhood businesses (Pew Research) — A new study shows that consumers rely heavily on search engines to find and research restaurants and other businesses in their neighborhood.

4) The truth about Facebook advertising (Fast Company) — Despite rising doubt about the effectiveness of advertising on Facebook, author Michael Lazerow argues it is still the most efficient way to enter a two-way dialogue with consumers today.