Month: May 2012

By Campfire Communications

In corporate reputation, crisis communications, insights, media relations, message development, morning embers, Storytelling

Posted May 29, 2012

Morning embers: Bryce Harper, PR blunders, and the best marketing advice I ever got

1) Bryce Harper works on his brand (Washington Business Journal) — Washington Nationals phenom Bryce Harper isn’t looking for more endorsement deals, but he’s not above a little [...]

By Campfire Communications

In corporate reputation, crisis communications, insights, media relations, message development

Posted May 23, 2012

JP Morgan, Jamie Dimon, and how to prep for a media interview

Much has been written about JP Morgan’s bad bet on credit default swaps, but PR professionals can take a great lesson from a minor paragraph I stumbled upon in The Wall Street Journal last [...]

By Campfire Communications

In corporate reputation, crisis communications, insights, media relations, message development, morning embers, social media

Posted May 15, 2012

Morning embers: Winston Churchill, Mad Cows, and how discounting can kill your brand

1) Five writing tips from Winston Churchill (PR Daily) — Writer Clare Lynch outlines the five pillars of Winston Churchill’s legendary war-time speeches and how they can help your [...]

By Campfire Communications

In insights, message development, morning embers, online advertising, search advertising, Storytelling

Posted May 11, 2012

Morning embers: The FBI, boring speakers, and the truth about Facebook ads

1) The FBI’s new ad campaign (Wall Street Journal) — The notoriously secretive FBI has turned to an uncharacteristic tactic to combat corporate espionage: a comprehensive advertising [...]

By Campfire Communications

In corporate reputation, insights, message development, social media

Posted May 8, 2012

Five questions to answer before starting a company blog

Campfire Communications just helped a client start a company blog. Here are a few of the questions we helped them answer as they considered whether a blogging strategy was right for them: 1) Are [...]

By Campfire Communications

In corporate reputation, insights, media relations, social media, Storytelling

Posted May 3, 2012

Morning embers: Zappos, the New York Yankees, and five emerging PR trends

1) Reputation Management: Don’t play the victim (Financial Times) — Zappos and Sony recently took two very different approaches to protecting their reputations from threats. [...]