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Tag Archives for: "facebook advertising"
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By Campfire Communications
In corporate reputation, crisis communications, insights, morning embers, online advertising, social media
Posted June 28, 2012

Morning embers: Fisker Automotive, U.S. bishops and getting the most out of your Facebook ads

1) Fisker Automotive turns to advertising in wake of PR troubles (Ad Age) – Luxury brand auto maker Fisker turned to print advertising to tell its story after months of bad press related to [...]

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By Campfire Communications
In insights, message development, morning embers, online advertising, search advertising, Storytelling
Posted May 11, 2012

Morning embers: The FBI, boring speakers, and the truth about Facebook ads

1) The FBI’s new ad campaign (Wall Street Journal) — The notoriously secretive FBI has turned to an uncharacteristic tactic to combat corporate espionage: a comprehensive advertising [...]

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By Campfire Communications
In insights, message development, online advertising, social media
Posted September 8, 2011

Unconventional ways to measure your Facebook ad’s success

We’ve had a lot of fun lately designing Facebook ad campaigns for clients.  We used the traditional metrics to gauge whether the ads were having an impact, but we also relied on two [...]

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