Tag: barack obama

In corporate reputation, insights, online advertising, political communications, search advertising

Posted March 18, 2013

Chart of the day: It pays to mobilize your company’s supporters

You don’t have to be a political junkie to appreciate the lessons in the graphic shown here. The chart compares the respective online display advertising campaigns of the Romney and Obama [...]

Morning embers: The Girl Scouts, Cable TV, and Barack Obama’s Truth Teams

1) What the Girl Scouts can teach your business about marketing (Start Up Nation) — From the outside, the Girl Scouts may look like most other non-profit groups that set up outside the [...]

Morning embers: The McRib, the White House, and socializing customer service

1) The McRib’s magic marketing sauce (Inc. Magazine) — McDonald’s brought back its McRib sandwich this week – but only for a limited time. What can a boneless BBQ pork [...]