Posted
FedEx falls victim to citizen journalist video
FedEx is the latest in a long line of companies to get dinged by a citizen journalist. A customer videotaped a FedEx carrier’s treatment of his package and posted the footage online. See [...]
In citizen journalism, corporate reputation, insights, media relations, morning embers, online advertising
Posted Morning embers: Rock stars, business schools, and online video budgets
1) Twelve compelling business lessons from rock stars (PR Daily) — Steve Jones, author of the new book “Brand Like Rock Star,” outlines 12 lessons the corporate community can [...]
In citizen journalism, corporate reputation, crisis communications, insights, political communications, social media
Posted How crowdsourcing is changing the news you consume
This is an excellent presentation from journalist Paul Lewis about how crowdsourcing and citizen journalism are changing the news you and I consume every day. Lewis highlights two examples of [...]
Morning embers: Greeting cards, viral marketing, and Facebook posts that actually work
1) Assessing a new landscape in journalism (Pew Research) — As traditional newsrooms have shrunk, Pew Research says a group of institutions and funders motivated by something other [...]
Posted
How your brand can fall prey to online communities
One customer. One bad experience. That’s all it takes for online communities to sink their teeth into your brand. Consider this: Guy Kawasaki is a popular venture capitalist with a huge [...]
Live-tweeting the bin Laden raid
Much has been written about Twitter’s capacity to break news. The Hudson River plane landing is one prominent example. The death of Osama Bin Laden nows joins the pantheon of news broken [...]