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FedEx falls victim to citizen journalist video
FedEx is the latest in a long line of companies to get dinged by a citizen journalist. A customer videotaped a FedEx carrier’s treatment of his package and posted the footage online. See [...]
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How Starbucks used social media to knock down a “free coffee” scam
Starbucks this week gave us a good case study in how a company can use social media in times of duress to engage their customers and protect their own reputation in the process. On Monday, [...]
In corporate reputation, crisis communications, insights, online advertising, political communications, search advertising
Posted Revisiting online ads and Japan’s nuclear disaster
Back in the Spring we blogged about the nuclear energy industry’s tepid online response to Japan’s nuclear disaster. We were puzzled by the absence of industry-sponsored search [...]
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How to use Twitter for rapid response
Still wondering how to use Twitter to contain press coverage you think is inaccurate? It’s as simple as this: Not only did the [...]