Morning embers: Google, The New York Times and Mom’s tech habits
1) Why Google should buy The New York Times (Digiday) — Author Mike Hughes offers several suggestions for potential acquisition by Google, including one of the world’s most [...]
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In SOPA fight, new media and old media have two very different communications strategies
Dance with one that brung ya. That’s clearly the mindset guiding new media and old media alike as they seek to out-communicate one another over online piracy legislation, known commonly as [...]
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Morning embers: Newsjacking, social media laggards, and Google’s top secret lab
1) Is newsjacking a legitimate tactic? (Duct Tape Marketing) — A new book explores the emerging concept of newsjacking, or how to inject your company in to breaking news stories. The real [...]
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Morning embers: Online politics, media kits, and all-time lows for news organizations
1) Financial advisers migrate online (The Wall Street Journal) — Financial advisers are increasingly embracing social media to develop closer relationships with clients and gain exposure to [...]
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How GE uses Adsense to protect its reputation
We’ve blogged before about advertising on the Google network to deliver a targeted message instantaneously when your company is under the gun. Here’s an example of how it’s [...]