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Tag Archives for: "wall street journal"
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By Campfire Communications
In corporate reputation, crisis communications, insights, message development, morning embers, online advertising
Posted June 19, 2012

Morning embers: Fracking, online tracking and Syria’s glossy PR campaign

1) Syria’s Assad family turns to West for glossy PR (The New York Times) — With the help of PR firm Brown Lloyd James, Syrian President Basher al-Assad and his family have sought over [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations, message development
Posted May 23, 2012

JP Morgan, Jamie Dimon, and how to prep for a media interview

Much has been written about JP Morgan’s bad bet on credit default swaps,  but PR professionals can take a great lesson from a minor paragraph I stumbled upon in The Wall Street Journal last [...]

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By Campfire Communications
In corporate reputation, insights, social media
Posted December 13, 2011

How three leading companies use Twitter

The Wall Street Journal published an excellent article (linked here)  about how 3 different companies – Southwest Airlines, Whole Foods, and Best Buy – use Twitter to engage their [...]

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By Campfire Communications
In insights, media relations, morning embers, online advertising
Posted June 30, 2011

Morning embers: Digital charities, ad innovation, and PR tips for India’s Prime Minister

1) Charities failing at social media (Wall Street Journal) — It’s often assumed that charities are big users of social media and doing well at it.  But, according to one tech blogger, [...]

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By Campfire Communications
In insights, message development, Storytelling
Posted June 13, 2011

Carlyle Group’s David Rubenstein on effective communications

When David Rubenstein speaks, people listen.  As Co-Founder and Managing Director of The Carlyle Group, he has built a small private equity firm based in Washington, D.C., into a global success [...]

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By Campfire Communications
In insights, online advertising, search advertising
Posted June 8, 2011

Online ad budgets approach pre-recession highs

Advertisers are expected to invest $31 billion in online advertising this year, a 10% increase over earlier predictions. Research firm eMarketer says 2011 will mark the highest level of online ad [...]

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By Campfire Communications
In insights, media relations
Posted April 28, 2011

Bernanke’s PR offensive is not new

Ben Bernanke’s press conference Wednesday has been dubbed a precedent-breaking  foray into public relations for the historically insulated Federal Reserve.  Sounds momentous.  It’s [...]

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By Campfire Communications
In insights, morning embers
Posted April 19, 2011

Morning embers: Toyota, SeeClickFix and web advertising

1) Crisis lessons (ReputationXchange) — Toyota’s Jim Wiseman breaks down lessons he learned about communicating during Toyota’s recall crisis. 2) The power of words in [...]

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