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Campfire’s Henry Fawell has penned an open communications strategy memo to Lance Armstrong following his doping admission.  The column appeared in today’s edition of the Baltimore [...]

Congratulations to our former colleague Ted Claypoole on his new book “Protecting Your Internet Identity: Are You Naked Online?”  This is sorely needed reading for the modern [...]

1) Reputation Management: Don’t play the victim (Financial Times) — Zappos and Sony recently took two very different approaches to protecting their reputations from threats. [...]

Goldman Sachs CEO Lloyd Blankfein offered some telling thoughts this week on how companies that ignore public relations can end up hurting their reputations down the road.  Here’s what [...]

1) 4 PR secrets from Trader Joe’s (PR Daily) — Here are three marketing lessons we can learn from Joe Coulombe, the founder of Trader Joe’s, who created one of the most well loved [...]

Have you ever caught a fish without bait in the water? Neither have I.  It’s just plain difficult to get their attention without a lure beneath the surface. Now extend that analogy to [...]