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A new study shows that 62 percent of marketers plan to increase public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over [...]

Changing public opinion on controversial issues is what communications professionals live for.  In our view, we can’t truly help clients change minds without first understanding how their [...]

Corporate activism on the rise (ReputationExchange) – An interesting new study recently surfaced showing how major corporations are under pressure to weigh in on social issues —Taking a [...]

CBS Corp. announced recently it is planning to exit the radio business – an industry it helped create nearly a century ago – to focus its resources on digital platforms instead.  The [...]

1) Inside the Israeli military’s social media squad (Fast Company) — A representative for the Israeli Defense Forces discusses why a violent Mideast conflict needs to be on Twitter, [...]

Newsweek, the iconic weekly magazine that has graced mailboxes since 1933, will cease print publication and transition to a digital-only business model, its owners announced this week.  The [...]

Goldman Sachs CEO Lloyd Blankfein offered some telling thoughts this week on how companies that ignore public relations can end up hurting their reputations down the road.  Here’s what [...]

1)  IRS looking for PR help (The Wall Street Journal) — The Internal Revenue Service, which ranks among the least favorable federal government agencies, is seeking PR help to promote its [...]

1) The worst PR on Earth (Day) (Fast Company) — It’s that time of the year again, when publicists everywhere pitch their most eco-friendly products in the silliest of ways. Writer [...]

We at Campfire are big believers in the power of story-telling to move public opinion in your company’s favor.  In that spirit, invest 15 minutes in this great presentation by Caroline [...]